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The True Cost of Marketplace Fees: A Seller's Guide

By The UNRULY Team

If you're selling online, you're probably paying more in fees than you realize. Here's the breakdown of what major platforms actually cost - and why UNRULY is different.

The Hidden Fee Structure

eBay Total Costs:

  • Final value fee: 12.9% for most categories
  • PayPal fees: 2.9% + €0.35
  • Listing fees: €0.30 for Buy It Now
  • International fees: 1.65% additional
  • Total: Up to 17%+ per sale

Etsy Total Costs:

  • Transaction fee: 6.5%
  • Payment processing: 3% + €0.25
  • Listing fee: €0.18 per listing
  • Advertising (almost required): 12%+ of sales
  • Total: 22%+ for competitive visibility

What This Means in Real Terms

Sell a €100 item on:

  • eBay: You keep €82-85 after all fees
  • Etsy: You keep €75-78 after all fees
  • UNRULY: You keep €100 (€102 if using PayPal, as buyer covers fees)

The UNRULY Advantage

We don't take a cut because we don't believe marketplaces should tax commerce. Buyers pay a small processing fee if they choose PayPal, sellers keep everything they earn.

Your alternatives:

  • PayPal protection: Buyer covers all fees, you get 100% of your price
  • Self-managed: Arrange payment however you prefer, zero platform fees

Stop giving away 15-20% of your earnings. Start selling on UNRULY.

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